In the recent past , China has hit the headlines for all the wrong reasons (often or not China is in the news for wrong reasons ). The quality of Chinese products has always been has always been questioned by punters ( their low prices foments all the suspicion ) but seldom one does think them as life threatning.
The dog food products exported to USA , reported to have contained a cheap protein enhancing chemical melamin , proved fatal for many dogs there. In Panama , it were humans who had to loose their lives and this time by a syrup! which was meant to cure their cough and cold.Just now an American company sent back a consignment of tyres from China stating that it didn't fulfill the safety standards ( not surprised this time).
Even a decade or so back China's reportcard was not that glistening . The vaseline products exported to USA , UK and other European countries were tested positive for human parts . Its fortunate for me that I don't use those .
It seems Chinese exporters , who are already benefitting from the underevaluated Yuan , have an insatiable appetite for money which is driving them to all these. The mandarins also vacuously allow these products to be exported without verifying for their safety standards.Now to make up for loss in prestige, Chinese officials are running. They have reportedly shut down some 180 food producing factories . Well I don't think thats going to do it for them.
And with the race to acquire the topspot getting fierce , I don't think see such cases going down. So next time you buy a 'made in China' food product , first let your dog eat that!!! no, don't do that , better do'nt purchase that. Take 'Made in China' tag as "Buyers beware" or "poison" sign.
Wednesday, June 27, 2007
Monday, June 25, 2007
After you end reading this blog you would be a billionaire
Well how many of you have just started reading this blog to become a billionaire ,better you guys stop here because it was just to catch your eyes.
Everyday at and around noon ,during these holidays , there is one more thing other than this scorching heat that troubles me . That's the turgid and never ending Ekta Kapoor's 'k' - category serials ( say it 'killer ' or the 1st letter K that all her serials have ) . Tears down everyone's cheek is the quirkiest of these serials . My Mom , a fanatic of these serials, wouldn't allow me to surf then channel even during ad-break ,you know she might miss a part. But that's what has proved a blessing in disguise for me.
These gen-x ads are a joy to watch . The hottest question travelling in the TV world seems to be ' Melody itni chocolatey kyun hai ?' & the question that is strictly forbidden is ' hum Chlor mint kyun khate hai?' . Wonder whether thats the reason why Zidane head butted Mattarazzi . "dubara mat sochna".
And every time you eat bytes you got to learn two things one of which is necessarily "har snacks namkeen nahi hota" and other be "har kutte ka naam pranay nahi hota ",etc. There is a mobile network which sends Eskimos to a user's home when he searches for them. Next i'm going to search for Aishwarya Rai , you know what that means.
Well the thing these ads have in common is that they catch their eyes , they become cynosure of all eyes. And if you got to survive in this extremely competitive world you got to do all these things. And its not only MNCs or other companies that are using this strategy. Recently i read an article from a gentleman in UK that said that by launching a logo, London Olympic Committee was able save the millions of pound it would spent to catch the attention of public. Although he was making a jibe on errisome logo (which according to many is worst in its own type) but you cant deny the fact that London has got itself noticed.
Politics , now a full fledged industry in almost all countries. hasn't been untouched by this strategy too. Here's a very ingenious one - Hillary Clinton , in a video on You Tube, asked its users to suggest a logo or slogan for her political campaign. Almost every American ran for it. What a gimmick it was? Don't you think she has an adviser intelligent enough to plan his slogan.
I would say the one who are doing all these are the hot favorites to survive the competitive world. You got to hail these non-conformists for their ability to market ( and successfully) chocolates to a Politician . Simple marketing techniques are now obsolete .now no seriousness and all nonsense is what public want to see.
Everyday at and around noon ,during these holidays , there is one more thing other than this scorching heat that troubles me . That's the turgid and never ending Ekta Kapoor's 'k' - category serials ( say it 'killer ' or the 1st letter K that all her serials have ) . Tears down everyone's cheek is the quirkiest of these serials . My Mom , a fanatic of these serials, wouldn't allow me to surf then channel even during ad-break ,you know she might miss a part. But that's what has proved a blessing in disguise for me.
These gen-x ads are a joy to watch . The hottest question travelling in the TV world seems to be ' Melody itni chocolatey kyun hai ?' & the question that is strictly forbidden is ' hum Chlor mint kyun khate hai?' . Wonder whether thats the reason why Zidane head butted Mattarazzi . "dubara mat sochna".
And every time you eat bytes you got to learn two things one of which is necessarily "har snacks namkeen nahi hota" and other be "har kutte ka naam pranay nahi hota ",etc. There is a mobile network which sends Eskimos to a user's home when he searches for them. Next i'm going to search for Aishwarya Rai , you know what that means.
Well the thing these ads have in common is that they catch their eyes , they become cynosure of all eyes. And if you got to survive in this extremely competitive world you got to do all these things. And its not only MNCs or other companies that are using this strategy. Recently i read an article from a gentleman in UK that said that by launching a logo, London Olympic Committee was able save the millions of pound it would spent to catch the attention of public. Although he was making a jibe on errisome logo (which according to many is worst in its own type) but you cant deny the fact that London has got itself noticed.
Politics , now a full fledged industry in almost all countries. hasn't been untouched by this strategy too. Here's a very ingenious one - Hillary Clinton , in a video on You Tube, asked its users to suggest a logo or slogan for her political campaign. Almost every American ran for it. What a gimmick it was? Don't you think she has an adviser intelligent enough to plan his slogan.
I would say the one who are doing all these are the hot favorites to survive the competitive world. You got to hail these non-conformists for their ability to market ( and successfully) chocolates to a Politician . Simple marketing techniques are now obsolete .now no seriousness and all nonsense is what public want to see.
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