Well how many of you have just started reading this blog to become a billionaire ,better you guys stop here because it was just to catch your eyes.
Everyday at and around noon ,during these holidays , there is one more thing other than this scorching heat that troubles me . That's the turgid and never ending Ekta Kapoor's 'k' - category serials ( say it 'killer ' or the 1st letter K that all her serials have ) . Tears down everyone's cheek is the quirkiest of these serials . My Mom , a fanatic of these serials, wouldn't allow me to surf then channel even during ad-break ,you know she might miss a part. But that's what has proved a blessing in disguise for me.
These gen-x ads are a joy to watch . The hottest question travelling in the TV world seems to be ' Melody itni chocolatey kyun hai ?' & the question that is strictly forbidden is ' hum Chlor mint kyun khate hai?' . Wonder whether thats the reason why Zidane head butted Mattarazzi . "dubara mat sochna".
And every time you eat bytes you got to learn two things one of which is necessarily "har snacks namkeen nahi hota" and other be "har kutte ka naam pranay nahi hota ",etc. There is a mobile network which sends Eskimos to a user's home when he searches for them. Next i'm going to search for Aishwarya Rai , you know what that means.
Well the thing these ads have in common is that they catch their eyes , they become cynosure of all eyes. And if you got to survive in this extremely competitive world you got to do all these things. And its not only MNCs or other companies that are using this strategy. Recently i read an article from a gentleman in UK that said that by launching a logo, London Olympic Committee was able save the millions of pound it would spent to catch the attention of public. Although he was making a jibe on errisome logo (which according to many is worst in its own type) but you cant deny the fact that London has got itself noticed.
Politics , now a full fledged industry in almost all countries. hasn't been untouched by this strategy too. Here's a very ingenious one - Hillary Clinton , in a video on You Tube, asked its users to suggest a logo or slogan for her political campaign. Almost every American ran for it. What a gimmick it was? Don't you think she has an adviser intelligent enough to plan his slogan.
I would say the one who are doing all these are the hot favorites to survive the competitive world. You got to hail these non-conformists for their ability to market ( and successfully) chocolates to a Politician . Simple marketing techniques are now obsolete .now no seriousness and all nonsense is what public want to see.
Monday, June 25, 2007
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1 comment:
you missed one ad...the flavor of the season..."ye to bara toing hai", the underwear ad in which the girl gets orgasmic while washing the chadhhi...the chaddhi must have been mine!
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